Lo bhubhani uyitshintshe kakhulu indlela abantu baseMexico abaya kuthenga ngayo. Nokuba abakuthandi ukuthenga kwi-Intanethi, nangona kunjalo, ngelixa iivenkile zivaliwe, abantu baseMexico baqala ukuzama ukonwabela ukuthenga kwi-Intanethi kunye nokuhanjiswa ekhaya.
Phambi kokuvalwa okukhulu ngenxa ye-COVID-19, i-e-commerce yaseMexico ibikwindlela eqinileyo yokunyuka, nelinye lawona mazinga aphezulu okukhula kwe-e-commerce emhlabeni. Ngokutsho kwe-Statista, ngo-2020 phantse i-50% yabantu baseMexico bathenga kwi-Intanethi, kwaye phakathi kwesi sifo, inani labantu baseMexico abathengayo kwi-Intanethi liye laqhuma kwaye kulindeleke ukuba linyuke liye kuma-78% ngo-2025.
Ukuthengwa kwe-cross-border kuyingxenye ebalulekileyo ye-e-commerce yaseMexico, malunga neepesenti ze-68 zabathengi baseMexico abathengayo kwiindawo zamazwe ngamazwe, ukuya kuthi ga kwi-25% yeentengiso zizonke. Ngokophononongo olwenziwe nguMcKinsey Consultancy, iipesenti ezingama-35 zabathengi balindele ukuba lo bhubhani uphucuke kude kube sisiqingatha sesibini sika-2021, kwaye baya kuqhubeka nokuthenga kwi-Intanethi kude kuphele ubhubhane. Abanye bakholelwa ukuba nasemva kokuqhambuka, basaza kukhetha ukuthenga kwi-Intanethi kuba sele iyinxalenye yobomi babo. Kuxelwe ukuba ifanitshala yasekhaya iye yaba yeyona nto kugxilwe kuyo kwiivenkile zaseMexico ezikwi-Intanethi, malunga neepesenti ezingama-60 zabathengi abathenga iimpahla zasekhaya, ezinje ngoomatrasi, iisofa kunye nezinto zasekhitshini. Xa ujongene nobhubhane uyaqhubeka ukusasazeka, iindlela zasekhaya ziya kuqhubeka.
Ukongeza, ukuthandwa kwemithombo yeendaba zentlalo kuzise namathuba ophuhliso lwe-e-commerce eMexico, njengoko abathengi abaninzi becofa kwiiwebhusayithi zokuthenga ngokusebenzisa amaqonga eendaba ezentlalo. Abemi baseMexico bachitha phantse iiyure ezine ngosuku kumajelo eendaba ezentlalo, kunye noFacebook, Pinterest, Twitter kunye nabanye abadumileyo kweli lizwe.
Imingeni ephambili ye-e-commerce eMexico yintlawulo kunye nempahla, njengoko kuphela iipesenti ezingama-47 zabantu baseMexico abaneeakhawunti zebhanki kwaye abantu baseMexico bakhathazeke kakhulu ngokhuseleko lweakhawunti. Ngokubhekiselele kumalungiselelo, nangona iinkampani zangoku zezothutho zinenkqubo yokusasaza evuthiweyo, kodwa indawo yaseMexico ikhethekile, ukuze kuphunyezwe “ikhilomitha yokugqibela” yokusasazwa, kufuneka kumiselwe inani elikhulu lezikhululo.
Kodwa iingxaki ezithintele urhwebo lwe-elektroniki eMexico ziyasonjululwa, kwaye indawo enkulu yelizwe yabasebenzisi borhwebo be-e-commerce benza abathengisi bazimisele ukuzama. Kunokuqikelelwa ukuba ngokuvela “kolwandle olutsha oluluhlaza” ngakumbi, umhlaba we-e-commerce wehlabathi uya kuqhubeka usanda.
Ixesha lokuposa: Feb-01-2021